The hybris taxis strengthen the mainstreaming of hybrid technology by exposing a large chunk of the mainstream to the vehicles, by providing them with a test-drive and an education that they might never seek out on their own. Hybrid taxi drivers frequently explain their car to customers--that it doesn't have to be plugged in, that the car hasn't stalled out but simply turned off while stopped to save energy, that the driver is saving thousands on gas--thereby educating the mainstream by experience. This mainstream is not limited to the city: many customers are tourists who bring their education back to their homes around the country and the world. The Hidary foundation has already received feedback from taxi customers from different cities, so they know the education is spreading.
The project impacts individuals through educating them about hybrid cars by experience. The ~300 hybrid taxis have served, conservatively, over 6 million customers so far, and each year they will provide an additional 6 million rides and opportunities for education. In 2008, the number of taxis is expected to get to 1000, providing an additional 13.3 million opportunities for individual education-by-experience. The project benefits society in New York City by reducing pollution and noise, and by providing residents and tourists with cleaner and more comfortable taxis. New York will also benefit from having a green city project it can be proud of. Finally, Jack Hidary has already been a keynote speaker at the International Association of Transport Regulators, speaking to tranport officials from over 70 major cities, about the benefits of the project. The societies of those cities will benefit from the greening of their tranportation sectors in the same way New York has. The project helps the economy by easing the mainstreaming of hybrid vehicles, through education and through being the seed of a large purchasing block (taxi fleets). The environment benefits because of the approximately 7.5 million pounds of carbon emissions are avoided every year because of the first 300 hybrid taxis, and an additional 25 million will be avoided in 2008. The 1000 hybrid taxis expected by 2008 represent about 1/13 of the fleet. If the hybrids are truly mainstreamed and take over 75% of the fleet, the environment would be saved 240 million pounds of carbon emissions.
Ecological benefits are the reduced air pollution, mentioned above. Social sustainability is improved by increasing taxi drivers' profits (the hybrids help save several thousand a year on gas). Since the project facilitates the mainstreaming of hybrids, it enhances economic sustainability by reducing depenance on fossil fuels.