IPotential clients need to get to products that can match their aspiration. The Swisstile is such a cleantech product. Government in several countries want the solar PV to be integrated in buildings enveloppe: the Swisstile offers this feature by nature. International organizations can make use of the Swisstile on the roofs of their buildings and promote the BIPV (building integrated PV) since products such as the Swisstile are available.
individuals: individuals having a 50 m2 roof can install a 3 kW Swisstile roof and produce more than 3'500 kWh of solar electricty per year in mid Europe. All the household demand of one year for domectic appliances !society: the aspect of integrated PV will make it straightforwad to adopt more and more solar energy production roofs since it is just integrated and not so visible. this will eliminate discussion about the aesthetics of solar panels !economy: quantitative effect will be to help the sales of PV modules, qualitative will be to move faster to a vision of clean energy production (to a modest level however due to all political brakes against renewable energies)environment: each Swisstile is rated 18W. It can deliver 22 kWh of clean solar electricity per year in mid Europe and twice as much in the sun belt around the world.
all the advantages of solar energy (clean, renewable, decentralised, locally installable, replacable, no waste, long lasting, easy to repair, etc..) + integration (no impact !).