Novartis is aiming to transform the St. Johann site - its headquarters in Basel - an industrial complex to a place of innovation, knowledge and encounter. The new Campus should offer Novartis employees and visitors an environment for intensive levels of communication and work, which is ultra-modern, very functional and aesthetically pleasing. Furthermore, Novartis has agreed and set energy-goals for it's Campus with the authorities of Basel-Stadt (Baudepartement and it's Amt für Umwelt und Energie). These goals meet or surpass energy-efficiency of the "best in class" of other Swiss offices and laboratories.

Global player not only plans and builds unique environment for their talents at it's headquarters, it also surpasses comparable energy-efficency figures for all buildings which - furthermore - are architectually challenging (all built by reknown archtiects incl. Diener&Diener, SANAA, Peter Märkli, Frank Gehry). Furthermore, Novartis has comitteted itself to re-investe costs-savings through energy-efficiency into using renewable energy for the Novartis Campus.

Leading example for large energy-consumers to make use of the possibilites for individual agreements with suppliers/authorities: combined with energy-efficient measures and the use of renewables the company may not only profit economically, but also (by negotiation or law) in applying construction-laws.
Society will profit by egolically sound companies and thus more attractive living condition.

Fine example of cost-saving through implementating strict environemntal- and energy-policies. Both businesses and authorities can leverage existing regulations to their best use and thus achieve energy-related goals. Replicable for other companies, leading example for governments to increase activites within administration (CO2-neutral) and for citizens to engage as well in their personal live. Both Novartis and the city of Basel show other leading examples:
- Novartis in launching a energy-efficiency campaign for staff to be more aware of energy-use in their daily work.
- Basel in demonstrating leadership with it's energy-policies and also by accepting sun21's challenge (feasability study presented to the city) to become a CO2-neutral administration.

- considerable investment in using renewables (half of the savings achieved in the Campus as compared to a regular Novartis building) for the whole Campus
- fine example for Basels leading energy-regulations
- staff is proud to work for environmentally consicous company
- huge public interest in Campus due to fine architecure combinded with sustainability issues
- energy-goals will be solidely measured on buildings functioning

Voluntary measures and agreements made by corporation which shows it's responsibility for ecology and society (emissions) and sustainable business practices (investment to benefit own balance sheets) and thus is economically sustainable.

Global players awareness for own possibility is alarmed and raised. Marketability of green energy will profit (competitive prices) by global player buying renewables on local market.