Swiss Re offers CHF 5 000 rebate to each employee committing to reduce her or his personal carbon footprint. Swiss Re is supporting investments and purchases made by employees that contribute to reducing CO2 emissions. The "COYou2 reduce and gain" programme supports employees' investments in measures that contribute to reducing greenhouse gas emissions, particularly in relation to mobility, heating and electrical energy. Such measures, which vary according to regional circumstances and preferences, include low-emission hybrid cars, use of public transport, and the installation of solar panels or heat pumps. now until the end of 2011, Swiss Re will rebate each employee one half of the amount invested in these measures, up to a maximum per employee of CHF 5 000 or the equivalent in local currency.

Employees are being engaged in promoting and using green energy as well as supporting Swiss Re's own core-business: reducing emissions in order to minimize insured risks (e.g. through natural catastrophes).

Other companies wishing to express their (business-)concern for renewable energy and energy-efficiency may want to replicate this programme* which, depending on the number of participants, will strengthen the green-energy market and it's products and services due to increasing demand. The environment in general and thus each individual may profit such replication. * Swiss Re has lead the way as first financial service provider to become CO2-neutral. Others, like HSBC, have followed since.

Fine example of CSR combined with business impact. Recplicable for other companies, leading example for governments to increase activites within administration (CO2-neutral) and for citizens.

- up tp 40 Mio CHF or more investments in green-energy products (of which 50% will be provided by Swiss Re, up to CHF 5'000 per employee)
- staff is proud to work for environmentally consicous company
- Swiss Re has had the headlines announcing the programme as "best in class"
- investment described above
- has to be measured in saved emissions through investments

Voluntary investment made by corporation which shows it's responsibility for ecology and society (emissions) and sustainable business practices (investment to benefit own balance sheets) and thus economically sustainable.

Global players awareness for own possibility is alarmed and raised. Marketability of green energy will profit by global player investing in this way.